Game developer

An Indie Game Developer Has Seen Surprising Nintendo Switch Sales Figures And Talked About Its Success

Written by. Nick Mosier based on the original Japanese article (original article publication date: 2022-06-06 20:30 JST)

Japanese independent game developer Hikari Itsuki recently took to Twitter to say that the Nintendo Switch version of their new game Millionaire Magic Potion sold “surprisingly well”. How well did it sell and what was the reason for this success? We contacted Itsuki to find out.

What is Millionaire Magic Potion?

Millionaire Magic Potion is a shopping and dungeon crawling hybrid where players explore procedurally generated dungeons and gather ingredients to craft drugs to sell in their shop.

So far, Hikari Itsuki has developed titles that combine cute pixel art with unique mechanics such as Magic potion explorer and magic potion destroyerwith this latest entry seeing a release on the Nintendo Switch for the first time in the Magic potion series. Millionaire Magic Potion originally released on Steam in December 2020, and the Nintendo Switch version followed in November 2021. Despite the gap between the two versions, it seems that sales of the Nintendo Switch version have gone extremely well.

Sales comparison between Steam and Switch versions

We started by asking about the sales of the Steam version, which Itsuki described as “enough to continue developing games while sometimes working part-time.” On the other hand, Itsuki claims that the Switch version sold enough in a month to rival the developer’s last three years of sales. Compared to the Steam version, the initial response was about 10 times better on the Switch.

Also, thanks to the sales of the Nintendo Switch version, Itsuki says they can breathe a sigh of relief and focus on developing their next game for now. For Itsuki, multitasking can be difficult, and they commented that they had days when they couldn’t just focus on development, causing work to progress slowly. Now that Itsuki can focus on developing his game, they think the next title could be coming soon enough.

* By the way, just after the Switch version of Millionaire Magic Potion was released, Pooh, Itsuki’s pet bird, died. Pooh was the model of an in-game enemy, and despite his condition worsening, he was able to hang on until the Switch version was released, which Itsuki was very grateful for.

Itsuki also says that they are grateful for Nintendo’s support. While showing off the game at an event, Nintendo staff had reached out. During their conversation, Itsuki got the feeling that they were looking to build relationships with solo developers, so Itsuki decided to contact the company later and asked about releasing the game on the Nintendo Switch. Although he asked without having a publisher, Itsuki says that Nintendo was kind and thorough in their communication and supported him until the game launched.

Millionaire Magic Potion is also available on other platforms like DLsite and BOOTH, but it seems that Steam has been the strongest platform for PC gaming. However, Itsuki says that they are grateful for the support they received from each other.

The reason for the success of the Switch version

When we asked Itsuki why the Switch version was so successful, Itsuki explained how the press release they put out when the game launched got picked up by the media. Itsuki didn’t know how to apply to PR agencies, so they studied how to write a press release, and the results were picked up and published by major gaming websites.

Itsuki also says that the game is a good fit for the Nintendo Switch. They felt that the low-res pixel art would work well on the Switch, and when developing the PC version, they used resolutions that would fit the 1280×720 and 1920×1080 resolutions used by the Switch in case a Switch version would be in the cards. at a later time. Itsuki looks back thinking it was a good choice.

Either way, Itsuki seems very grateful for the sales of the Nintendo Switch version and the support they received from Nintendo. With new games constantly appearing on the eShop, getting an eye on your game can be difficult. However, stories like this show that there’s still a chance for solo developers to get a slice of the pie.

Itsuki is currently developing an action game called Magic Potion Liberators. While they are still figuring out which platforms to release it on, Itsuki says the game will definitely appear on Steam and the Nintendo Switch.

Millionaire Magic Potion is available on PC (Steam/ and the Nintendo Switch.

Previous postHideki Kamiya says those who have played Bayonetta 1 and 2 will get 100 times more enjoyment from Bayonetta 3
Next post7 copies of the same game mysteriously appear on the PS Store in Japan

Editor-in-chief of AUTOMATON