Game developer

Bidstack Group PLC partners with Pakistan-based mobile game developer Game Tap Studios

“They are a perfect partner for us,” said Hamza Khalid, co-founder of Game Tap Studios.

Bidstack Group PLC (AIM:BIDS, OTC:FTBGF), the native in-game advertising group, has announced a new exclusive partnership with Pakistan-based mobile game developer Game Tap Studios.

The partnership will see Bidstack deliver in-game ads while giving brands an additional touchpoint with in-menu ads designed to fit naturally into the user experience.

The Game Tap offers to get the Bidstack treatment are Flying Car Real Driving, High Ground Sports Bike Sim 3D, and Magic Tiles Hop Ball 3D.

The integration of Bidstack’s technology will help Game Tap Studios open up a new, sustainable way to generate money from its games in a way that is neither intrusive nor distracting to gamers. In-game and menu ads will create in-game brand awareness and performance option for advertisers through in-game menus and loading screens. The two formats will blend seamlessly and provide highly visible and interactive touchpoints for advertisers looking to connect with the growing and elusive gaming audience, Bidstack said.

Hamza Khalid, co-founder of Game Tap Studios, said Bidstack was an ideal partner for Game Tap.

“They make it easy to onboard, integrate and monetize our games with big brands,” Khalid said.

Antoine Jullemier, head of procurement at Bidstack, said Game Tap produces great games.

“Adding three more high-quality titles to our growing portfolio of games is great news for our advertising partners and further recognition of the quality of our technology,” said Jullemier.