Game developer

Gamasutra’s name change as a game developer

Gamasutra announced today that after nearly a quarter century of using a sex pun as a name, it will be rebranded as Game Developer later this week.

In his first job as site editorformer editor Kris Graft announced the name change, saying the name Gamasutra contrasted with the site’s release.

“Even with Gamasutra’s reputation and editorial vision, the name was still gritty and alienating people outside or adjacent to the gaming industry,” Graft said, adding, “reporting the industry’s endemic sexism when our brand clings to a late ’90s ‘LOL SEX’ connotation is beyond pale.”

In addition to describing the site’s intended audience, the new name echoes that of Game Developer magazine, Gamasutra’s sister publication that ceased operation in 2013.

In addition to the name change, Gamasutra announced new roles for a number of existing staff members.

With Graft taking over as publisher, Alissa McAloon is the site’s new editor-in-chief, while Bryant Francis becomes its editor-in-chief. Chris Kerr is moving from part-time to full-time work on the site as editor, and Graft has suggested another person may join the team soon.

The official change from Gamastura to Game Developer (located at gamedeveloper.com) is set to take place this Thursday, August 26, with the outlet aiming to brine all site content in the process and ensure links to Gamasutra will be redirected. to the new home appropriately.