Game developer

Game developer announces major investment in Winnipeg

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Global video game developer Ubisoft “A Maker of Worlds” announced another major investment in Winnipeg on Friday.

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The company, Canada’s largest video game developer with 100 employees in Winnipeg, said Friday it would invest an additional $139 million in the Exchange District over eight years to expand its technology and create 200 additional jobs. The company has 30 networked studios around the world and has net sales of 2,241 million euros.

“Talent came from all over the world and across Canada to join us and new talent emerged right here in the province,” said Michael Henderson, general manager of Ubisoft Winnipeg during a press conference. “And that talent has allowed us to do cutting-edge work on game technology and innovation and contribute to exciting games. We made the right decision to be here.

According to Research and Markets, the global video game market was valued at US$173.7 billion in 2020, and it is expected to reach a value of US$314.4 billion by 2026.

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“Due to nationwide shutdowns, people are staying home and some are turning to gaming platforms to pass the time,” they said. “These platforms attract more than hundreds of thousands of new visitors in online traffic. Video game trends have recently seen a massive increase in player numbers and revenue. »

Ubisoft creates and develops a wide variety of video games, with brands like Assassin’s Creed, Brawlhalla and For Honor. Through Ubisoft Connect, players can participate in an ecosystem of services to enhance their gaming experience, earn rewards, and connect with friends.

“Ubisoft has established itself in our city and is helping Winnipeg grow,” Mayor Brian Bowman said at Friday’s press conference. “With today’s announcement, Ubisoft Winnipeg is helping to employ local talent while bringing some of the world’s best talent and game creators to Winnipeg. They are particularly interested in developing and employing local youth with mentoring workshops and with high school and post-secondary students. Emphasis has been placed on increasing the number of women in the traditionally male-dominated field. »

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