Game developer



Dove is partnering with industry allies Women in Games, Epic Games’ Unreal Engine Education Team, and Toya on a series of actions to increase diversity and representation of female characters and support girls in self-esteem education.

September 23, London: Today, Dove is launching Real Virtual Beauty, a series of actions supported by gaming industry partners, including Epic Games’ Unreal Engine Education Team and Women in Games, to break stereotypes of beauty and equipping the next generation of young creators and gamers with the tools to build self-esteem and body confidence.

For over 60 years, Dove has been committed to creating a positive beauty experience for women and girls – working to shatter harmful beauty ideals that impact women’s body confidence and self-esteem every day and girls. The Dove Self-Esteem Project has reached more than 82 million young people in 150 countries through its academically accredited programs. Today, with an increasing number of women and girls playing video games, Dove is committed to creating a more inclusive virtual world.

Dove starts where it matters most with the launch of Real Beauty in Games training – a unique training and certification course developed in partnership with Appearance Research Center (CAR) and industry experts. Through training, Dove invites game creators to help reflect the diversity we see in everyday life and avoid contributing to stereotypes and biases in design. Participants who have completed the course will have the opportunity to showcase their final works through the launch of a “Real Virtual Beauty” online character art collection – curated by Dove and available at Epic Games Art Station platform – helping to raise the standard for the authentic, diverse and inclusive representation of women and girls across the gaming world.

At the same time, using a public health intervention model, the Dove Self-Esteem Project is giving the next generation of creators and gamers the tools to build self-esteem and body confidence with the launch of SuperU Story, the first Roblox experience – in partnership with Toya – designed to provide education in self-esteem.

1.3 billion women and girls make up half of the global gaming community2, 60% of whom play video games before the age of 13. and the girls in the games, and the Appearance Research Center (RCA) – reveals that the gaming industry still reflects narrow beauty standards, which makes many women and girls feel underrepresented, which negatively impacts their self-esteem:

Leandro Barreto, Dove Global Vice President: “At Dove, we believe that beauty should be a source of confidence, not anxiety, in all aspects of life, whether real or virtual. As part of Dove’s social mission of confidence and self-esteem, we are taking action to challenge negative stereotypes in the growing gaming industry. Through our work with Epic Games’ Unreal Engine education team, Women in Games, and alongside the launch of SuperU Story on Roblox – we hope to have a real impact on the millions of women and girls who spend their free time playing games.’

As part of Dove’s ongoing commitment to representing inclusive beauty, the brand will be offering a series of grants and awards to the top Real Virtual Beauty avatar designer, helping to fund and expand their work with the opportunity to be featured in some of the biggest video games in the industry. .

“The representation of women in gaming platforms, products and services has long been an issue,” says Marie-Claire Isaaman, CEO, Women in Games. “As activists, Women in Games has a key goal of supporting women and girls in the games industry, and those who play games, so we are delighted to see Dove and its allies in the games industry to tackle this with the introduction of the True virtual beauty library and the Real Beauty in Games training program, as well as the launch of SuperU Story. What’s so important here is that innovative tools and training reach the target audience, where there is the potential to have real impact. Women in Games strongly supports making this happen.

“We are honored to work with Dove and leading experts to create the Real Beauty in Games training course, and we hope that together, as a community, we can make real beauty a reality in digital worlds. “, declares Julie Lotter, Director, Unreal Engine Education. “Our goal with the training course is to educate game developers on available research so artists understand why representation in game design is important, and also to teach artists how to use the tools and techniques available to create more authentic characters so all players feel more empowered to have fun with friends.’

Part of Dove’s ambition to turn gaming into a positive space is to see more gaming experiences that not only entertain, but also inspire and educate the younger generation.

Introducing SuperU Story, the world’s first experience on Roblox, developed by female-founded and led game studio Toya, specifically designed to help young girls combat negative self-esteem and build body confidence through a one-of-a-kind virtual experience that encourages users to be themselves instead of striving for ideal stereotypes and unrealistic beauty. Completely free and available to visit now, the experience is an extension of the Dove Self-Esteem Project – the world’s largest provider of self-esteem education. SuperU Story was also created with the Dove Youth Board and validated by experts in the psychology of Appearance Research Center – an academic institution that focuses on the role of appearance and body image in people’s lives.

“We are proud to partner with Dove and the Appearance Research Center on SuperU Story to speak to young players who are often overlooked or stereotyped,” said Anat Sperling, Founder and CEO of Toya. ‘The Roblox is also an invitation for parents to learn more about the digital world in which the next generation “lives” and to advocate for games and experiences that better reflect equal opportunity, diversity of characters and scenarios more dynamic across the genre spectrum. »

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Real Beauty in Games training program and art collection:

With 6 10-minute video and audio modules – developed in partnership with Dr. Philippe Diedrichsprofessor of psychology at Appearance Research Centerand industry experts Raqi Syed and Areito Echevarria – the training will combine theoretical, technical and practical elements to highlight beauty diversity issues encountered in video games such as body functionality, appearance, costume and performance. Online training program aims to teach users how to avoid unconscious bias in avatar character design, giving game developers who identify women a platform to redefine the way women and girls are portrayed in games.

The real virtual Beauty Art The collection will include free avatar resources available at art stationEpic Games’ world’s most open and advanced real-time 3D authoring tool, allowing players to express their individuality through their avatar designs.

About the history of Super U:

SuperU Story centers on The Academy – a school for children and teenagers with superpowers – besieged by a group of rogue students bent on spreading negativity. The mission is to help players find their unique superpower of flight, fire, water, or speed, to dodge and destroy toxic negativity to help save the Academy from being defeated. Players can customize their own avatars, allowing them to experience more representative versions of beauty, team up with friends to explore the Academy, earn bonuses, and complete quests.

About Dove Self-Esteem Project:

Dove is the world’s largest self-esteem education provider, providing free, academically validated tools to parents, teachers, mentors and children for nearly two decades with the Dove Self-Esteem Project. To date, Dove has reached over 82 million young people globally in 150 countries with DSEP, aiming to impact the lives of 250 million young people by 2030.

About Epic Games Unreal Engine:

Unreal Engine enables game developers and creators across all industries to create next-generation real-time 3D content and experiences with greater freedom, fidelity, and flexibility than ever before and the Real-Time 3D Authoring Tool the most open and advanced in the world.

About Women in Games:

The goal of Women in Games is to create and sustain a fair, equal, and safe environment that empowers girls and women in the global video game ecosystem. Their mission is to create new platforms, pathways and synergies, which foster opportunities that empower girls and women in the global games industry, bringing together agents of change, advocates, men and boys, champions, experts, grassroots organizations and others. , for new dialogues focused on shared solutions towards equity and equality for all.

About Appearance Research Center (AUTO):

CAR is the world’s largest research group focusing on the role of appearance and body image in people’s lives. They are a center of excellence for psychological and interdisciplinary, patient-centered research in appearance, disfigurement, body image and related studies.

About Toya:

Toya is an award-winning company, founded and led by a woman, Roblox studio behind the runaway success of Miraculous Ladybug RP. Situated at Tel Aviv, Israelthe user-generated content (UGC) game studio produces non-linear and open-ended games on the Roblox platform with a strong focus on building community and the world for the often overlooked young female audience.

Media Contact

Emma Nicholson: [email protected]