The partnership will launch with an experiential Eternal Return World Kick-off party at GDC 2022, followed by Creator and Collegiate community events through the end of the year, aimed at increasing user engagement and expanding the market. global.
Global esports organization Gen.G and video game developer Nimble Neuron today announced the launch of an initial two-year partnership between a game developer and an esports organization. This partnership aims to accelerate the global market expansion of Nimble Neuron’s multiplayer online survival arena, Eternal Return. The developer will leverage the power of the Korean and North American brand and Gen.G’s network of influencers to reach new audiences, create content and build a competitive esports strategy.
The partnership will officially kick off with an experiential announcement event on March 23 near this year’s Game Developers Conference (GDC) in San Francisco. Influencers and event attendees will experience a projection-mapped tree of life, Eternal Return-themed drinks, and music created by Bay Area DJs Miles Medina and musubi. This party is the first in a series of live events through the end of the year, including activations at Dreamhack and PAX East. Nimble Neuron and Gen.G will also work together to enrich the vibrant Eternal Return community in Korea, starting with a community game event hosted at Gen.G’s PC Cafe in Seoul. Event attendees will have the chance to play with their favorite Eternal Return streamers and receive exclusive gift boxes and game coupons.
Members of the Eternal Return stream crew will be making appearances at these live events. The broadcast team is led by internet personality and musician Lily “LilyPichu” Ki, G4TV host and content creator Ovilee May, former Overwatch Pro turned variety streamer Jin-Woo “9ambler” Heo, and also includes current Gen.G creators Nicki Taylor, SupCaitlin, and Yeji.
“We’re taking what a partnership has traditionally meant in esports and turning it on its head,” said Arnold Hur, CEO of Gen.G. “Gen.G has always been about cultivating an inclusive and expansive community around the world where fans could come together to celebrate esports and gaming as a whole. Working with Nimble Neuron to put their eyes back on their exciting IP gives us the opportunity to extend our reach beyond the esports silo to extend their reach to the broader competitive community.
Nam Seok Kim, CEO of Nimble Neuron, said, “We are very excited to open this new chapter of Eternal Return with Gen.G Esports, who have continuously challenged themselves to build a global audience as well as in Korea. Through this global collaboration with Gen.G, Eternal Return will focus on delivering engaging experiences to gamers and esports fans around the world as we enhance our innovative experiences, both in esports and gaming. -of the. We look forward to this next phase in the global expansion of the Eternal Return fandom.
The partnership will also launch the Eternal Return Collegiate Club program, powered by Gen.G. This program will create a network of like-minded students who will be supported by the esports developer and organization through club sponsorship, mentorship opportunities, live activation support and merchandise. Eternal Return esports teams formed by colleges will compete in official tournaments, culminating in the Eternal Return College Cup event. Schools included in the program are: University of Kentucky, Eastern Michigan University, University of California, Berkeley, Ohio State University, Ryerson University, ‘University of Illinois at Urbana-Champaign, University of Hawaii, etc.
The partnership between Gen.G and Nimble Neuron follows recent partnership announcements for Gen.G including Bithumb, PUMA, LG Ultragear, SIDIZ gaming chairs and Monster Energy.