Game developer

Mexican retail giant Elektra and video game developer Nexon now accept Bitcoin

One of Mexico’s largest supermarket chains – Elektra – allowed customers to pay their bills in bitcoins instead of fiat currencies. To process cryptocurrency payments, the company has partnered with BitPay.

At the same time, the South Korean-Japanese video game publisher – Nexon – allowed gamers to purchase game items with digital assets.

Elektra joins the Crypto Club

The giant has become the first retail store in Mexico to accept bitcoin as a form of payment. The company Explain that customers who pay for their products in BTC could even request a 20% discount on their invoices. The promotion is valid until the end of December.

Despite the many merits of cryptocurrencies, they are also notorious for their volatile nature. On that note, the retail chain assured that any returns or cancellations made after making a BTC payment will result in a refund in Mexican pesos for the same amount paid in the original transaction.

However, Elektra warned of the risks involved in managing digital assets. The company said it should not be held responsible for any losses, scams or mishandling:

“User agrees and acknowledges that access, use and security of their Wallet is the sole responsibility of User and that at no time is Elektra responsible for access, use and security of the user’s wallet.”

Founded in 1950, Elektra has more than 1,100 locations in Mexico. It also extends to the United States, Guatemala, Honduras, Peru, Panama and El Salvador. Interestingly, the owner of Elektra is Ricardo Salinas Pliego – a bitcoin bull who has shown his support for the digital asset industry on several occasions.

A few weeks ago, he advised investors to enter the BTC ecosystem as soon as possible. Salinas Pliego, known as the third richest person in Mexico, described the major cryptocurrency as “the new digital gold”.

Nexon follows suit

Another great company that in partnership with BitPay to accept digital assets as payment is Nexon. As a result, gamers will be able to purchase favorite games like MapleStory, KartRider, Mabinogi, Vindictus, V4 and many more using 11 cryptocurrencies.

Besides BTC, these include Ether, Dogecoin, Bitcoin Cash, Wrapped Bitcoin, Binance Coin, Litecoin, Dai, Gemini Dollar, Paxos Standard, and USD Coin.

The video game publisher revealed that the reason for the initiative is the growing interest, which players have shown recently:

“Nexon is listening carefully to feedback from our players, including the many who have requested that we include cryptocurrencies as a form of in-game payment. Effective immediately, we are pleased to bring this innovative payment feature to our players. players.

The South Korean-Japanese giant is no newbie in the cryptocurrency space. In April this year, he bought 1,717 bitcoins at an approximate price of $100 million (at the time of the transaction).


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