March 25, 2022
Netflix expanded its foray into video games and mobile games with the acquisition of Allen, Texas-based games publisher Boss Fight Entertainment. Financial terms of the deal were not disclosed. This acquisition marks the third for Netflix as the SVOD giant seeks to diversify its content portfolio. Earlier this month, Netflix acquired Finnish publisher Next Games in a cash offer worth around $72 million.
Boss Fight titles include ‘Age of Empires’, ‘Star Wars: The Old Republic’ and ‘Halo Wars’ franchises, plus free mega-hits CastleCity, Dungeon Boss, myVEGAS Bingo and Ruler of the Kingdom!
“Since we launched mobile games to our members around the world just four months ago, we have gradually expanded our catalog of games as we build our in-house creative development team,” Amir Rahimi, Vice President of Game Studios at Netflix. , wrote in a post.
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Boss Fight Entertainment was founded in 2013 by David Rippy (CEO), Bill Jackson (CCO) and Scott Winsett (COO), who collectively said joining Netflix’s push for ad-free gaming will allow them to focus on creating of content rather than on the company. side.
“Netflix’s commitment to ad-free gaming as part of member subscriptions allows game developers like us to focus on creating enjoyable gaming without worrying about monetization,” Rippy, Jackson wrote. and Winsett.
Boss Fight Entertainment will continue to operate from its current studios in Allen (Dallas), Austin and Seattle.
“Through partnerships with developers around the world, hiring top talent, and acquisitions like this, we hope to create a world-class games studio capable of delivering a wide variety of delicious and deeply engaging – with no ads or in-app purchases – to our hundreds of millions of members around the world,” Rahimi wrote.