Game developer

Playstudios acquires mobile game developer Brainium | Pocket Gamer.biz

Las Vegas-based game developer Playstudios announced its acquisition of the creator of casual mobile games Brain. The acquisition benefits from a $70 million cash advance and is contingent on Brainium’s performance through December 31, 2022, when the transaction is expected to close.

The acquisition will add a variety of popular casual games such as Solitaire, Spider Solitaire, Sudoku and Mahjong to Playstudios games portfolio. Playstudios said it would more than double its daily active user base, improving the reach and appeal of its playAWARDS loyalty platform.

Combined assets

Andrew Pascal, Founder and CEO of Playstudios, commented on the acquisition saying, “The acquisition of Brainium brings a suite of carefully crafted and highly engaging casual games to Playstudios. It also further diversifies our business by complementing our largely in-app purchases (IAP) based revenue model with a significant amount of advertising revenue. We look forward to welcoming the Brainium team and working together to take full advantage of our combined strengths to put real-world rewards in the hands of many more players.”

Jason Hahn, Executive Vice President of Corporate and Business Development at Playstudios, commented stating that “the acquisition of Brainium ticks all the boxes in our growth strategy.”

Portland-based Brainium will retain its brand name and management team as part of Playstudios. The casual mobile game developer currently offers 10 titles, which collectively reach nearly 5.5 million monthly active users.

Scott Willoughby, Chief Operating Officer of Brainium Studios, also spoke on the acquisition saying “Playstudios is the perfect home for Brainium as we enter this next phase of growth,” Willoughby added, “We We look forward to joining their talented team, leveraging their vast resource strategy, and bringing the unique playAWARDS platform to Brainum’s loyal player base.”

We recently covered Microsoft launches pro-merger website to support its bid to acquire Activision Blizzard.