Game developer

Sony to buy game developer Bungie for $3.6 billion, adding to growing list of gaming deals

Global Video Game Software Market Report 2021 – Impact and Recovery of COVID-19

The Business Research Company Global Video Game Software Market Report 2021: Impact and Recovery of COVID-19 to 2030

LONDON, GREATER LONDON, UK, February 2, 2022 /EINPresswire.com/ — Japanese technology giant and leading gaming company Sony has announced that it will acquire Bungie, the developer of the Destiny and Halo games. The deal is expected to be worth $3.6 billion. Sony expects to be able to reach “billions of players” through Bungie. The global gaming space has seen some activity since the start of this year with Microsoft announcing that it is buying Activision Blizzard, another gaming giant, for a whopping $68.7 billion. . In another deal, Take Two, the parent company of Grand Theft Auto, announced the acquisition of Zynga for $12.7 billion. These operations are interesting because the video game software market is expected to experience significant growth in the coming years, according to the latest forecasts from The Business Research Company.

This demand for the video game software market is seeing its growth increase from $168.78 billion in 2020 to $177.17 billion in 2021 at a compound annual growth rate (CAGR) of 5%. According to the forecasts of Global market model, the global Video Game Software market will continue to grow significantly and will expand by 100 Billion in the next five years to reach USD 277.95 Billion by 2025 at a CAGR of 12%. Asia-Pacific was the largest region in the global video game software market, accounting for 51% of the market in 2020. North America was the second largest region, accounting for 23% of the global market.

Games as a service is one of the popular emerging trends in global video game software market. Games as a service is a software delivery method where a vendor typically hosts a gaming application on a remote server and customers can access it over the Internet, also known as cloud gaming. Many game developers offer their content through a subscription-based model and allow customers to purchase additional content or features through micro-transactions. This includes new in-game items, weapons, clothing, or other gear for the player character, as well as in-game currency and rewards. This business model provides an ongoing revenue stream for game companies instead of limiting income to one-time purchases. Major companies providing games as a service include Activision Blizzard.

Another trend that is evolving in the global video game software market is the adoption of Virtual Reality (VR) and Augmented Reality (AR) technologies. Video game developers are increasingly adopting VR and AR technologies to enhance players’ gaming experiences. Virtual reality includes a computer-generated simulated environment, usually with auditory and visual feedback. AR provides an interactive experience by integrating computer-generated information with real objects. According to the VRDC VR/AR Innovation report published in 2017, 78% of AR, VR and mixed reality developers were focused on developing games integrated with these technologies. For example, Half-Life: Alyx is a brand new game in the Half-Life universe designed exclusively for PC virtual reality systems. Major companies developing games with AR and VR technologies include Niantic, Owlchemy Labs, Unity Technologies, and Ubisoft.

The Global Video Game Software Market report is part of a series of new reports from The Business Research Company that provide Video Game Software market overviews, analysis and forecasts of the video game software market size. Video Games, Share, Video Games Software Market Players, Video Games Software Market Segments and Geographies, Revenues, Profiles and Market Shares of Key Market Competitors.

About the Global Market Model
The Global Market Model is the world’s most comprehensive integrated market information database. The ten-year forecast of the global market model is updated in real time to reflect the latest market realities, which is a huge advantage over static report-based platforms.

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