Even before the conference title games were decided last Sunday, tickets to Super Bowl LVI in Los Angeles passed through the state-of-the-art translucent roof of SoFi Stadium.
The top tickets to the VIP suite were priced at $100,000 on the official NFL Ticket Exchange. The cheapest seats, high in the rafters, were $6,000.
Once the opponents were chosen – the Los Angeles Rams against the Cincinnati Bengals – the best individual tickets stabilized at an average of $18,200 while the cheapest dropped slightly to $4,900.
It’s still by far the most expensive Super Bowl ticket in history, eclipsing the average $12 ticket ($92 adjusted for inflation) for the first Super Bowl—then called the NFL Championship Game— AFL – played at the Los Angeles Memorial Coliseum in 1967.
Three years ago, tickets to the big game at Mercedes-Benz Stadium in Atlanta averaged between $2,900 and $4,300. The Rams also participated in that one, losing to New England and Tom Brady.
Last year’s Super Bowl was held at Raymond James Stadium in Tampa – also won by Brady, who this time led the Buccaneers to Kansas City – but attendance was limited to 22,000 due to the pandemic. These tickets were primarily distributed to local healthcare workers and first responders.
At SoFi, the Rams are mobilizing their fans by asking over loudspeakers, “Who owns the house?”
The answer is “Our home”, even though they share SoFi with the Los Angeles Chargers.
The Rams will be only the second team in Super Bowl history and the second in as many years to play the big game in their own home. They will be the first in NFL history to host a conference championship game followed by the Super Bowl in the same stadium.
The Rams announced an official attendance for that championship game of 74,447, although at least half of the fans in attendance appeared to support the San Francisco 49ers. The stadium can seat up to 100,000 and will certainly be expanded for the Super Bowl.
“It’s awesome,” Rams owner Stam Kroenke said of accepting the George Halas Trophy as NFC champion after his team defeated the San Francisco 49ers at home on Sunday. “Certainly we have the LA fans to thank. Incredible support. We’ve been here for five years now. You look around. Whose house?”
For the Super Bowl, ticket allocation for the Rams will be the same as for the Bengals and, officially, LA will be the away team.
The game will also be the first Super Bowl appearance for both quarterbacks Matthew Stafford of the Rams and Joe Burrow of the Bengals. It will be the first time since 1989 and only the third time the Bengals have made it to the Super Bowl, while this is the fifth time for the Rams, including three in their Los Angeles iterations.
The Rams defeated the Titans in 2000 at the old Georgia Dome while representing St. Louis. The Bengals are 0-2, both losses to the Niners.
As my colleague Kurt Badenhausen pointed out in SporticoAccording to the most recent NFL franchise valuations, Super Bowl LVI pits the league’s third-highest valued team, the Rams, at $4.68 billion, against the weakest Bengals, at $2.4 billion. of dollars.
As another colleague, Erik Jackson, noted in a recent story, the Bengals “do more with less.”
The Bengals hadn’t won a playoff game in 31 years before defeating the Raiders, Titans and Chiefs, the last two on the road, on their trip to Los Angeles. The big question asked by home fans in their run to the playoffs was, “Who is it?”
The answer: “We demolish them!” »
“It’s a proud and proud moment for the Bengals,” said 85-year-old owner Mike Brown, who inherited the franchise from founder his father Paul when the elder Brown died in 1991. . Games. Each of these teams could be where [we are] at present.
“We’re going to the Super Bowl, and our people in Cincinnati will be ‘dying’ all night long.”
Kroenke’s return to the St. Louis Rams after the 2015 season proved to be a boon for the franchise, which Forbes said was worth $1.45 billion, 28th in the NFL, in its final season in the NFL. Missouri. That’s a cut above the Bengals, who were worth $1.445 billion at the time.
Now the Rams are playing in a stadium built with private money that has a real estate project being built around it.
The billions of dollars in private spending were triggered by the Rams returning from St. Louis, the Chargers leaving San Diego and the Raiders leaving Oakland for the second time, this time to Las Vegas.
The Rams and Raiders fled Los Angeles and older facilities in 1993, the last time the Super Bowl was played in the area. Before that, seven of the first 27 games had been at the Coliseum or the nearby Rose Bowl in Pasadena.
Tickets for the 1993 game at the Rose Bowl, a Cowboys rout against the Bills, averaged $175 a ticket, $303 in today’s dollars.
The Rams actually played a Super Bowl in the Rose Bowl, losing the 1980 game to the Steelers. But their field at the time was an expanded Anaheim football stadium.
Tickets for the 1980 game averaged $30, $93 after adjusting for inflation.
The times have changed. An average ticket buyer for this year’s game may need to refinance their home.
According to the NFL Ticket Exchange, a pair in the upper tier parallel to the goal line and above the video tape board will cost $10,076. A parking pass on stadium property in the Orange Zone costs a high of $1,487, according to Vivid Seats.
The average money spent on concessions and fan merchandise in SoFi during last Sunday’s NFC Championship Game was $63.15.
Arrive early for kickoff at 3:30 PM PT. And we would tell you to bring a full wallet, but all transactions at SoFi are cashless.