Game developer

Ubisoft becomes the first major video game developer to launch in-game NFTs

  • Ubisoft said it released the first playable and energy-efficient game NFT in a video game.
  • PC players will have access to NFTs, called Digits, this week when Ubisoft begins beta testing with Ghost Recon: Breakpoint.

Ubisoft is breaking new ground in the gaming industry with the first-ever playable NFTs that users can collect and apply as in-game cosmetics.

The gaming giant announcement the new feature on Tuesday, and said NFTs, which Ubisoft calls Digits, will be the first non-fungible tokens “playable in a AAA game.” On December 9, Ubisoft will launch a beta version of its Digits for the PC version of “Tom Clancy’s Ghost Recon: Breakpoint”.

To manage and distribute its playable NFTs, the company will launch Ubisoft Quartz. Players can acquire ciphers on Ubisoft Quarts and then use them in video games in various ways. Digits can be video game headsets, pants, guns – all with unique serial numbers.

The figures, according to the publisher, will be released in limited editions and each will be linked to the player names of all its previous and current owners. Owners will be able to sell these cosmetic in-game items on third-party marketplaces for cryptocurrency.

As part of the announcement, Ubisoft also said it wanted NFTs to be exclusively for Ubisoft players. To qualify, users must have reached a certain level in the “Ghost Recon” video game. To acquire the NFT Pants, for example, players must have played at least 100 hours.

“The idea is to focus on our most engaged players with this first batch,” said Baptiste Chardon, Ubisoft’s Director of Blockchain Business and Products.

Rather than a Proof-of-Work protocol, used by Bitcoin, Ubisoft’s numbers are stored on the Tezos Proof-of-Stake blockchain. This is a plus eco-friendly alternative to NFTs, according to the company.

Ubisoft reported revenue of $2.5 billion in its last fiscal year.