Wind Creek Hospitality announced the acquisition of Seattle-based FlowPlay, a developer, operator and publisher that provides both consumers and businesses with free online and mobile gaming experiences, such as Vegas World, Casino World, Seven Seas Casino and Live Game Night Poker, which is integrated with Zoom App Marketplace. Co-founder Derrick Morton will continue to lead FlowPlay as president of the new subsidiary WCHwhile co-founder Douglas Pearson will retain his role as CTO.
The transaction, which does not include a Real Money Gaming (RMG) offerprovides Wind Creek Hospitality with proven digital gaming operations and distribution points that generate recurring revenue from end users based on a freemium model, enabling WCH to diversify its business and expand its customer base well beyond existing target markets for its land-based casino operations. In addition to the main business-to-consumer (B2C) orientation, FlowPlay has a white label business.
“Acquiring FlowPlay into the PCI Gaming portfolio allows us to create opportunity and economic development in new ways, which ensures our continued growth,” said Stephanie A. Bryan, President and CEO of Poarch Band of Creek Indians.
“FlowPlay’s digital gaming platforms offer unique and exciting opportunities for integration with Wind Creek Hospitality properties and the industry at large,” said James Dorris, President and CEO, Wind Creek Hospitality.
“FlowPlay and Wind Creek Hospitality have a shared vision of how technology can enhance the player experience, especially when it comes to enhancing traditional gaming and entertainment,” said Derrick Morton, CEO and Co-Founder, FlowPlay.
Wind Creek Hospitality is owned by the Poarch Band of Creek Indians, the only federally recognized tribe in Alabama. It operates the Tribe’s gaming facilities including: Wind Creek Atmore, Wind Creek Wetumpka, Wind Creek Montgomery, Wind Creek Bethlehem, Wa She Shu Casino Nevada, Renaissance Aruba Resort & Casino, Renaissance Curacao Resort & Casino, WindCreekCasino.com as well as racetracks in Alabama and Florida.